Our Guys Want to look great Like current style Want to look good & Healthy & feel comfortable Handsome Awesome.
Leader of the pack Family CFO Like Fashionable , fitness, optimistic, like to have fun Beautiful SHE.
Active and Energetic How they look like to reflection of family Constantly growing Our beautiful world
Create clear and compelling value communications across channels that drive urgency and traffic.
Get credit for fashion-forward and quality product stories in order to drive a stronger value proposition.
Create relevancy by engaging consumers in unique Nimbasmoments, aligning to key Holiday events.
| PRE SEASONAL LAUNCH | EVENT 1 | EVENT 2 | EVENT 3 | EVENT 4 | EVENT 5 |
|---|---|---|---|---|---|
| Brands Trends and Key Products | West Coast Prep | Sessional Preview | Sessional /Kickoff | Ramadan/Easter /Key Holiday | |
| Brands Trends and Key Products | West Coast Prep | Sessional | Sessional /Kickoff | Ramadan/Easter /Key Holiday |
| PRE SEASONAL LAUNCH | |||||
|---|---|---|---|---|---|
| Brands Trends and Key Products | West Coast Prep | Sessional Preview | Sessional /Kickoff | Ramadan/Easter /Key Holiday | |
| Brands Trends and Key Products | West Coast Prep | Sessional | Sessional /Kickoff | Ramadan/Easter /Key Holiday |
Utilize video series to share dynamic digital & social content that brings to life the new product focuses for Session. The goal of the video content is to create a rich, dynamic, sharable content. To optimize fashion & brand awareness, these videos must be supported through paid social or digital media buys.
Super Cash is an incentive program for customers to earn more savings in stores. Super Cash coupons can be “earned” and “redeemed” during specific Super Cash periods throughout the year. In the QATAR, using Super Cash gives customers up to a 40% discount.
Earn period: In the Qatar, when a customer makes a purchase of $25 or more during a Super Cash “earn” period, they earn Super Cash coupons to be used during a “redeem” period. Customers can earn three denominations in-store ($5, $10, $20, $30). How much the customer spends determines the coupon.
Redeem Period: To redeem Super Cash coupons, customers must meet a $25 minimum purchase threshold. Coupons can be traded down if the redeeming transaction doesn’t meet the threshold to use the entire Super Cash savings amount collected during the “earn” period.
Align with recommended timings included in your quarterly Marketing Calendar
